{"id":566290,"date":"2026-05-22T14:27:58","date_gmt":"2026-05-22T11:27:58","guid":{"rendered":"https:\/\/velomarket.ee\/en\/?p=566290"},"modified":"2026-05-22T14:38:51","modified_gmt":"2026-05-22T11:38:51","slug":"press-release","status":"publish","type":"post","link":"https:\/\/velomarket.ee\/en\/press-release\/","title":{"rendered":"PRESS RELEASE"},"content":{"rendered":"\n


TUNTURI ACHIEVES B CORP\u2122 CERTIFICATION WITH TOP SCORE<\/strong>
100-year-old fitness pioneer sets new standard in the European fitness market<\/em><\/strong>
Tunturi, a pioneer in modern home fitness, has reached a historic milestone. Founded in 1922, the company is now officially certified as a B Corp\u2122, achieving a score of over 90 points. With this certification, Tunturi takes on a leading role in the international fitness market. <\/p>\n\n\n\n

With this certification by B Lab, Tunturi highlights that a healthy lifestyle and a healthy planet are closely
connected.<\/p>\n\n\n\n


A BROAD AND HOLISTIC APPROACH<\/strong>
B Corp certification assesses companies based on their overall societal impact, including ethical business
practices, transparency and social responsibility.<\/p>\n\n\n\n


The assessment covers five key areas: governance, workers, community, environment and customers. The
certification confirms that Tunturi meets high standards of social and environmental performance, public
transparency and legal accountability.<\/p>\n\n\n\n


100 YEARS IN MOTION<\/strong>
Tunturi is originally from Finland, where the company started producing bicycles in 1922 as a sustainable
means of transportation. Since 1969, Tunturi has focused on fitness equipment and introduced innovations such as the first ergometer exercise bike.<\/p>\n\n\n\n


After contributing to people\u2019s physical health for decades, the company is now expanding its mission to
include social and environmental impact.<\/p>\n\n\n\n


\u201cOur mission has always been \u2018Feel better every day,\u2019\u201d says Emiel van Triest, CEO of Tunturi<\/strong>. \u201cIn the past,
we mainly focused on the physical health of our users. In today\u2019s world, people can truly feel good only
when they know their equipment is produced with respect for people and nature. Our B Corp score of over 90 points shows that responsibility is structurally embedded in our organisation.\u201d<\/em>
<\/p>\n\n\n\n

A HIGH SCORE IN A COMPLEX SECTOR<\/strong>
Tunturi achieved more than 90 points<\/a> and stands out through:<\/p>\n\n\n\n

\u25cf Circular design <\/strong>\u2013 Focus on long product lifespans, extended warranties, repairability and minimizing
packaging materials.<\/p>\n\n\n\n

\u25cf Social engagement <\/strong>\u2013 Structural support for social initiatives, including the Fitkids Foundation, making
sports accessible to vulnerable groups.<\/p>\n\n\n\n

\u25cf Transparent supply chain<\/strong> \u2013 A strict code of conduct for suppliers and partners, emphasizing
environmental impact, safe working conditions and fair labor practices.<\/p>\n\n\n\n

\u25cf Safety and compliance<\/strong> \u2013 Products that comply with all relevant regulations and are extensively tested
for safe and durable use.<\/p>\n\n\n\n

\u25cf Strong employer practices<\/strong> \u2013 Good working conditions, attention to employee wellbeing and an
inclusive workplace where employees feel respected.

A NEW STANDARD IN THE EUROPEAN FITNESS MARKET<\/strong>
With this certification, Tunturi takes a pioneering role in a market where B Corp-certified fitness brands remain rare.<\/p>\n\n\n\n


Martin Slingerland, CMO: <\/em><\/strong>\u201cB Corp is not a destination for us, but a compass. It challenges us to keep
improving. For our partners and customers, it means certainty: they are working with an organisation
committed to responsible and future-proof collaboration.\u201d
<\/p>\n\n\n\n

The B Corp certification applies not only to the Tunturi brand, but also includes the Fluid and Fitnessdelivery labels. With this, the organisation sets a new standard across all its brands within the fitness industry.
<\/p>\n\n\n\n

More information about the sustainability strategy and the full B Corp score can be found at:
https:\/\/www.tunturi.com\/bcorp<\/a>.
<\/p>\n\n\n\n

ABOUT B LAB AND B CORP<\/strong>
B Lab is an international non-profit organisation working toward an economy in which profit and positive
societal impact go hand in hand. Through tools such as the B Impact Assessment and the B Corp
certification process, B Lab helps companies measure and improve their impact.
<\/p>\n\n\n\n

Certified B Corporations are businesses that meet independent standards for social and environmental
performance, transparency and accountability. Together they form a global movement demonstrating that companies can generate profit while actively contributing to a more inclusive, fair and sustainable economy.
<\/p>\n\n\n\n

ABOUT TUNTURI<\/strong>
Tunturi is a pioneer in fitness equipment for home, professional and commercial use. Since its founding
in Finland in 1922, the brand has introduced numerous innovations. Today, Tunturi is an internationally
operating brand committed to a world where everyone has the opportunity to live a healthy life – supported by products designed with future generations in mind.
<\/p>\n\n\n\n

PRESS CONTACT (NOT FOR PUBLICATION)<\/strong>
For more information, interview requests or high-resolution images, please contact:
Hendra Satriasaputra | h.satriasaputra@tunturi.com<\/a> | +31 (0)6 19 33 53 53
Tunturi website Tunturi: www.tunturi.com<\/a>
Tunturi listing in the B Corp Global Directory:
https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/tunturi-fitness-bv\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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